King said the board is currently working with the tourism boards in Evarts, Harlan and Cumberland to produce two commercials. One of the commercials will be for the entire county and will include Portal 31, Kingdom Come State Park and Martins Fork Lake, among other attractions, while the other is strictly for the Black Mountain Off Road Park.
"The commercial for the park will be aired in April on the FOX Sports Network, which has an audience of about 3 million," King said.
King also said the board has been approached by the National Auto Sport Association to bring a rally race event to Harlan County.
"The first year, we should expect about 1,500 people, and we project about $150,000 to $200,000 for the first event," King said. "If everything goes as planned, we will be part of the circuit, and it will do nothing but grow from there."
King stated that the county has appeared in seven magazines since July, and four more are going to print in the near future. He also said map sales are up, averaging about 1,000 sold a month.
King also said the Kentucky Mountain Crawlers held a successful event for Toyota two months ago.
"They had about 80 vehicles show up, and Toyota said this was the best place they have ever been," King said. "We just heard this month that they are going to have their national event here, and there should be about 400 vehicles show up for that."
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